Cannonball Partners grew out of a team with more than 20 years in affiliate marketing, and the program runs on its own products. The vertical is iGaming with a sweepstakes focus. GEOs are the United States and Canada. The commercial side is negotiated per source.
The program launched in March 2026, so the offer pool is fresh and exclusive, including in-house products such as SweepKing. It fits affiliates and teams who already have US and Canadian traffic from SEO, content, media or paid sources. You can sign up here.
CPA.LIVE readers can quote code CPALIVE25 and discuss a higher starting rate matched to their source and traffic volume; exact terms are agreed before launch.
Program parameters
| Parameter | Value |
|---|---|
| Name | Cannonball Partners |
| Type | Direct affiliate program with in-house offers |
| Year founded | March 2026 |
| Vertical | iGaming, sweepstakes |
| Registration | Via signup form; same-day review on average when the application is complete |
| Payment models | RevShare, CPA, individual Hybrid |
| Min payout | $250 (can be lowered by agreement for regular affiliates) |
| Payment frequency | On request on an agreed schedule; base cycle once a month |
| Withdrawal methods | Bank transfer, cryptocurrency |
| Currency | USD |
| Hold | No single fixed hold; verification and confirmation period agreed before launch per model and offer |
| GEO | USA (states permitted for the specific offer), Canada except Quebec |
| Platform | MyAffiliates affiliate panel |
| Support | Direct contact with the program team through a personal manager |
| Allowed traffic | SEO, content, media, paid |
| Forbidden traffic | Fraud and illegal traffic; incentivized traffic and brand search need prior approval |
Pros and cons
Offers and payment models
The offer pool is in-house sweepstakes products built by the program itself, including SweepKing. Three commercial models are available: RevShare up to 50% with lifetime attribution, CPA up to $500, and an individual Hybrid. Those two ceilings belong to different models, and the actual deal is shaped by your source and the agreed terms.
Private offers and terms built around a specific source are also on the table. The rate, the target action, and the territories you may send traffic to are fixed before the test starts. Plan around that sequence, because each of those parameters changes how you build the funnel and which placements make sense.
GEO and traffic sources
The program works with United States and Canada traffic. For the US, the states permitted for the specific offer are open; for Canada, everything except Quebec.
On sources, SEO, content, media and paid traffic are all accepted. Whether a particular source and ad format can run gets matched to the offer and GEO before the campaign goes live. Fraud and illegal traffic are not accepted.
Registration and start
Applications go through the signup form. Offer and rate selection is based on what you declare in the application. Prepare the specifics before you apply: which sites or buying channels the traffic comes from, which states or Canadian provinces you can cover, and roughly what volume you expect in the first test.
Tools and promo materials
The affiliate panel runs on MyAffiliates: tracking links, campaign statistics and campaign reporting. Assembling the tracking link in the panel deserves a few minutes before you go live. Technical requirements for a specific launch are settled with the manager before the start.
For the test itself, the program supplies promo materials and helps pick the set that matches your source and offer. If something needs adapting, the scope and timing of that work are agreed separately.
Payment terms
Payout requests are sent when you need them, with a monthly settlement cycle as the baseline. The minimum payout is $250, and for regular affiliates it can be lowered by agreement. Settlement currency is USD, with bank transfer and cryptocurrency as the methods. Payout processing costs are covered by the program.
One practical note: settle the payout schedule at the same time as the rate. On-request payouts help if you reinvest into media buying and need predictable cash flow.
Who it suits
The program fits SEO and content affiliates with established US and Canada assets who benefit from lifetime attribution on RevShare. It also works for media buying teams already running paid traffic into those GEOs who want a CPA or Hybrid structure negotiated around their source.
Verdict
Cannonball Partners enters the market as a direct program with in-house sweepstakes products for the US and Canada. Terms are set with the manager before the test and payouts are released on an agreed schedule: that is a workable package for affiliates who already have the traffic and want the terms fixed before the first test.
CPA.LIVE readers can use code CPALIVE25 when discussing a higher starting rate for their source and volume, with exact conditions agreed before launch. Registration is here: cannonball.partners signup. Main site: cannonball.partners.
Telegram: @ole_skc E-mail: affiliates@cannonball.partners
FAQ
What does lifetime attribution on RevShare actually mean for me?
How does the hold work if there is no fixed period?
Is it realistic to get individual terms?
Content verified by expert
On December 31, 2024, Dmitrii left his position as Head of Media Projects at ADSBASE Group. He currently leads CPA.LIVE and the ADDSET forum.
Holding numerous certificates, Dmitrii confirms his authority in digital marketing.
Evgeniya Shaforostova Author
A commercial copywriter with more than nine years of experience. Specializations: traffic arbitrage, cybersecurity, real estate, and legal services.
