Big Betty Partners runs a marketing portfolio of nine casino and sportsbook brands under one affiliate account, with RevShare, CPA and hybrid structures that combine an upfront payment with lifetime revenue share. The program launched in 2021 and has kept expanding: five brands at the start of 2025, nine in 2026. Personal affiliate manager, hourly stats, monthly payouts. The team also collected three industry awards over 2025 and 2026: Best Newcomer at iGB Affiliate Awards 2026, Marketing of the Year at AffPapa iGaming Awards 2025 and Affiliate Program of the Year at iGaming News Awards 2026.
Sign up for Big Betty Partners — new partners get up to 65% RevShare for the first three months with promo code RS5-55, entered at registration or arranged through an affiliate manager.
Key parameters
| Parameter | Value |
|---|---|
| Name | Big Betty Partners |
| Type | Affiliate program (direct) |
| Year founded | 2021 |
| Vertical | iGaming — casino and sportsbook |
| Offers | 9 brands in the marketing portfolio |
| Registration | Open; application on site |
| Payment models | RevShare 25-60%, CPA up to €600 per player, Hybrid (CPA + lifetime RevShare), sub-affiliate from 2.5% |
| Cookie | Lifetime |
| Min payout | €100 |
| Payment frequency | Monthly on request, by the 25th |
| Withdrawal methods | Bank transfer, cryptocurrency |
| Payout currencies | EUR and all cryptocurrencies |
| Carryover | No negative carryover; admin fee applies |
| GEO | 20+ regions, strongest positions in Europe |
| Tracking | Affilka and ReferOn, API, postbacks, dynamic variables |
| Stats refresh | Hourly |
| Support | Personal affiliate manager via Telegram and email |
| Allowed traffic | SEO and content, PPC, Facebook and social, influencer marketing, email, media buying |
| Forbidden traffic | Motivated, incentive, cashback and scheme traffic; brand traffic by agreement |
Pros and cons
Offers and payment models
The portfolio covers nine casino and sportsbook brands, all accessible from one account after approval. Rates per brand and per GEO are agreed individually during onboarding. That means the terms you end up with are settled in conversation with your affiliate manager rather than published upfront.
Three models are on the table. RevShare runs from 25% to 60% depending on brand and GEO, with the exact figure agreed with your affiliate manager. On CPA, the ceiling is €600 per player. Hybrid pairs a CPA payment with lifetime RevShare: part of the spend comes back upfront, the rest accrues on the player’s lifetime. There is no CPL model, so volume-focused lead flows will not find a home here.
Lifetime cookie applies across the portfolio. For content sites and review projects, that is the part worth checking against your own data: a player who clicks today and registers much later still ties back to your account.
Sub-affiliate commission starts at 2.5%. That is relevant if you run a Telegram channel or community where other affiliates sign up through you.
After approval you get dashboard access with tracking links, reports and marketing materials for the brands you have been cleared to run. The brand list sits in one place, so a multi-brand test is built from a single login.
GEO coverage
Big Betty Partners accepts traffic across 20+ regions, strongest in Europe. The specific available GEOs are confirmed with the affiliate manager.
The European focus shapes what works here. SEO arbitrageurs with established European-language content, PPC buyers with EU-compliant landers and influencer teams working European audiences are working in the regions where the program is strongest. If your core flow sits outside Europe, the sensible first step is to confirm coverage for that region with the manager before building creatives.
Traffic sources and moderation
Accepted sources cover SEO and content, PPC, Facebook and other social platforms, influencer marketing, email and general media buying. Anything outside that set goes through individual review. Motivated, incentive, cashback and scheme traffic is prohibited outright. The stated KPI for partners is quality leads, worth keeping in mind if your funnel leans on aggressive pre-landers.
Tools and tracking
Tracking runs on Affilka and ReferOn, with dashboard statistics refreshing every hour. API access, postbacks and dynamic variables are available, so conversion data can be pushed straight into your own tracker.
Hourly refresh sets a workable rhythm for optimization: a new creative set shows up in the numbers within the hour, so registrations can be checked the same day they come in. Wire postbacks into your tracker, pass sub-IDs through dynamic variables and use the dashboard for reconciliation.
Manual reports are available on request. Useful when you close the month across several brands at once.
Payment terms
Payouts go out monthly on request, by the 25th, with a €100 minimum. Bank transfer and cryptocurrency are both supported, and payout currencies cover EUR plus any cryptocurrency. An invoice is required for each payout.
An admin fee applies to payouts. Factor it into unit economics when you model margin on thin CPA deals.
For crypto-first teams, the all-cryptocurrencies option removes the bank intermediary step entirely. For teams running through company accounts, EUR bank transfer plus the invoice requirement lines up with normal accounting flow.
Registration and onboarding
Registration is open. You submit an application on the site, and an affiliate manager gets in touch within 24 hours. Every partner is assigned a personal manager, reachable through Telegram and email, who handles setup and term negotiation.
The program also puts real weight on partner-facing brand activity: seasonal Betty Show gamified campaigns such as Big Deal Show and Betty’s Wish Wheel, branded merch, and a visible presence at industry conferences. If you prefer partnerships where the team shows up in person at events, that is part of the package here.
Who it suits
The program lines up best with SEO arbitrageurs running European casino and sportsbook content, where older articles keep producing a continuing revenue line. A multi-brand portfolio also gives content projects room to swap the offer behind a top-ranking page without rebuilding the page itself.
Facebook and PPC media buying teams get the Hybrid option, which covers upfront ad spend through the CPA portion while keeping exposure to player lifetime value. Influencer and email operators fit as well, particularly those who already work European audiences and can place nine brands across different segments of their list or following. Teams that recruit other affiliates can layer the sub-affiliate commission on top.
Verdict
Big Betty Partners is a solid option for affiliates working European casino and sportsbook traffic who want several brands behind one account, flexible deal structures and payout terms that do not punish a weak RevShare month. The setup covers long-horizon SEO projects and spend-heavy media buying alike. I’d start with a CPA test on one brand, then negotiate the Hybrid once the funnel holds.
Register with Big Betty Partners and apply promo code RS5-55 for up to 65% RevShare over the first three months.
Contact: affiliates@bigbetty.io, mailto:affiliates@bigbetty.io. Manager’s Telegram: https://bit.ly/3WJuCvG, Telegram: Big Betty Partners channel LinkedIn: company profile Instagram: account Facebook: page X: account
FAQ
Can I run several brands from the same account?
How do I push conversions into my own tracker?
What does “no negative carryover” mean for my payout?
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On December 31, 2024, Dmitrii left his position as Head of Media Projects at ADSBASE Group. He currently leads CPA.LIVE and the ADDSET forum.
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Ilya Sadowskiy Author
Creating social-media content since 2017. I write about arbitrage, marketing, IT, and crypto. I work with all text formats—from short Telegram posts to expert articles for major media outlets.
