Gambling affiliate programs are among the most profitable verticals in affiliate marketing — especially for media buyers working with Tier-1 or emerging GEOs. On this page, you’ll find the top casino affiliate programs with high payouts, reliable payments, and exclusive offers — perfect for both beginners and seasoned affiliates.
A direct advertiser and affiliate program in the gambling niche. Media buyers can run traffic to the PIN-UP Betsportsbook and PIN-UP Casino. Fast onboarding, knowledgeable support, reasonable KPIs, and…
A direct advertiser with a well-known and trusted in-house product: VAVADA online casino and sportsbook. The program offers CPA payouts up to $300 and RevShare deals up…
If you’re looking to build stable, long-term partnerships in the gambling vertical, choose direct advertisers. One of the strongest players on the market is 1win Partners —…
A direct iGaming advertiser offering 16+ CPA and RevShare offers. Affiliates receive weekly payouts and earn an average of $5,700 per month.
An affiliate network focused on gambling and betting. The program offers over 1,300 offers and also operates its own in-house product — BetAndreas. The team behind LGaming includes…
Affiliate program of the reputable bookmaker and online casino MostBet. The platform has been active since 2016 and remains one of the most reliable sources of…
A young but fast-growing affiliate program offering up to 80% RevShare and up to $200 CPA. With high LTV offers, solid retention, responsive support, intuitive…
Payment Models — Align Your Strategy with Potential Rewards
Choosing the optimal payout model impacts your ROI, compliance burden, and traffic strategy:
CPA (Cost‑Per‑Action)
Pay-out per desired user action (registration, deposit, install). Ideal for predictable returns and beginners.RevShare (Revenue Share)
Ongoing share of net player losses. Profitable long-term but depends on quality LTV traffic.CPL (Cost‑Per‑Lead)
Payment after form sign-up or email validation—before any deposit. Offers flexibility and faster payouts.Hybrid (CPA + RevShare)
Immediate and recurring rewards combined—requires negotiation but offers balance.CPI (Cost‑Per‑Install)
Pay per app installation (sometimes with launch requirement). Suits mobile-focused campaigns.
Start with CPC/CPL for low-risk test campaigns; scale to RevShare once traffic converts consistently.
How to Choose the Right Affiliate Network
Reputation & payout reliability — check affiliate forums before joining.
Supported GEOs & traffic types — ensure compatibility with your traffic source.
Support & tools — prefer networks offering dashboards, creatives, and manager access.
Fraud protection — opt for networks with anti-fraud measures and quality checks.
Top Gambling Affiliate Programs — Quick Comparison
| Program | GEO | Models | Min Payout | Highlights |
|---|---|---|---|---|
| PIN‑UP Partners | AZ, KZ, IN, MX… | CPA, RevShare+, Hybrid | $50 | • Up to $200 CPA / 50% RevShare+ • ≈1:3 Reg→Dep ratio • Multilingual affiliate support |
| SlotGames Partners | RU, KZ, AZ, UZ | CPA, RevShare (80%), Hybrid | $250 | • High RevShare & retention • Engaging creatives & rapid support |
| VAVADA Partners | CIS, PL, TR… | CPA (up to $300), RevShare (60%), Hybrid | $20, no hold | • 24/7 support • No negative carryover; frequent bonuses |
| ClickDealer | Global, 166+ GEOs | CPA, CPL, CPI, SmartLink | NET15 / NET5 | • Multi-vertical offers • API support and flexible payouts |
| SapphireBet Partners | Europe, Canada | RevShare 25–50% | Visa, QIWI, Bitcoin | • Country-specific promo materials created in-house |
| Chilli Partners | Global incl. licensed US/EU | CPA, RevShare, Hybrid | Varies | • Exclusive brands • Always-on affiliate support |
| AffiliaXe | 170+ GEOs | CPA, CPL, RevShare | $100 | • Premium advertisers • 24/7 support, high conversion |
| 1WIN | Europe, LATAM, Africa, India | RevShare 50%, CPA $200, Hybrid | Crypto & e-wallets | • Weekly RevShare payments • Licensed brand promos |
| Actionpay | CIS, LATAM, EU | CPA | Varies | • Deep-linking, postback options • 5% referral bonuses |
| Alfaleads | Worldwide | CPA, CPL, CPS, RevShare, Hybrid | Varies | • Tax/compliance support • Licensed betting promos |
| Mate Affiliates | EU (DE, FI, PL…) | RevShare 45–60%, CPA, Hybrid | $100 | • No negative balance • Detailed reporting |
Regulatory & Compliance Considerations
Gambling marketing comes with legal requirements: age verification (18+), regional licensing, KYC, and jurisdictional compliance. Particularly important: EU, UK, US, Canada. Non-compliance can lead to account suspension and legal fines.
Beginner-Friendly Programs
1xBet Affiliate – intuitive dashboard, weekly payments, RevShare up to 40% in CIS/EU
PokerStars Affiliates – poker brand leader with RevShare 10–45% + referral tier
Bitstarz Affiliates – multi-currency support, RevShare 25–40%, no withdrawal limits
GEO & Traffic Strategy
| Tier | Examples | Strengths | Risks | Strategy |
|---|---|---|---|---|
| Tier‑1 | USA, UK, DE, AU | High payouts, mature traffic | High CPC, tough competition | SEO, email, high-end creatives |
| Tier‑2 | PL, BR, MX, CZ | Moderate costs, less crowded | Lower margins than Tier‑1 | SMM & mobile-first strategies |
| Tier‑3 | IN, NG, PH | Cheapest traffic, easy entry | Low RevShare viability | Focus on CPA/CPL, aspirational ads |
Traffic Channels Explained
SMM Ads (FB, TikTok): precise targeting, but strict policy enforcement
PPC: intent-based but costly in Tier‑1 regions
Push Ads: cheap, broad reach, lower lead quality
SEO: long-term organic value; slow ROI
Email Marketing: high retention; depends on list quality
ASO: effective for installs; involves required compliance
Popunder: scalable in Tier‑2/3; less effective in Tier‑1
Warning: Use only traffic allowed under offer’s terms—especially in regulated regions.
Audience & Creative Strategy
Demographic: Predominantly 25–45 year old men (~70%)
Tier‑1 Creatives: Emphasize fairness, free spins, new games
Tier‑2/3 Creatives: Highlight lifestyle transformation—e.g., luxury from wins
Creative Tips:
Keep videos 15–25s with strong hooks and clear CTAs
Test variants; use spy tools like AdHeart for inspiration only
Your Next Steps: From Pilot to Scale
Launch a Tier‑3 CPA Offer – start with a low-risk GEO and simple ads.
Set Up Tracking & KPIs – use postbacks and track CPA, CR, ROI.
Optimize Creatives & Sources – test variants; refine ads and landing pages.
Scale to Tier‑2 or Hybrid Offers – reinvest early profits once ROI stabilizes.
Ensure Legal Compliance – monitor regulations, update age gating, and maintain KYC readiness.
Final Word
Gambling affiliate marketing promises substantial earnings, but only with strategic execution and legal awareness. By starting lean, tracking meticulously, and scaling gradually into compliant Tier‑1 markets, you can build a sustainable, high-return funnel.
Reviewed by an expert
Dmitrii has led media projects such as CPA Mafia, CyberAff, ProTraffic, AffTimes, CPA Monstro, and Affiliate Valley. His experience also includes a brief role as an affiliate manager at the nutraceutical affiliate program WebVork, giving him well-rounded expertise in affiliate marketing.
On December 31, 2024, Dmitrii stepped down as Head of Media Projects at ADSBASE holding. He currently leads CPA.LIVE and the ADDSET forum.
Dmitrii’s expertise in digital marketing is backed by an impressive list of professional certifications.
Creating social media content since 2017. I write about affiliate marketing, advertising, IT, and crypto. Comfortable working with all text formats — from short Telegram posts to long-form expert content for major media.
