Need a link with UTM tags? Use our free UTM link generator. Just fill in the required fields and generate a ready-to-use link. A UTM tag is a tracking tool added to a URL to monitor the performance of online ads and marketing campaigns.
What Are UTM Tags and Why Do They Matter?
UTM tags (Urchin Tracking Module) are special parameters added to URLs on external platforms to tag and differentiate your links. They are essential for tracking ad and campaign performance, collecting user data, and sending it to analytics tools or ad platforms. With UTM tags, marketers can clearly identify which traffic sources and campaigns deliver the best results, helping optimize both strategy and budget.
Benefits of Using a UTM Link Generator
A UTM link generator helps you quickly create tagged URLs that send tracking data to analytics platforms or ad dashboards. It’s an essential tool for marketers who need consistent, trackable links. You can generate a complete UTM link in seconds, saving time and effort. The automated process ensures accuracy and prevents human error, simplifying reporting and performance analysis.
Common UTM Tag Mistakes and How to Fix Them
Creating UTM tags manually can lead to common errors: like transliterating Cyrillic into Latin, using lowercase only, replacing spaces with underscores, and converting unsupported symbols to hyphens (except +, -, and _). These mistakes can mess up your tracking data. Our generator automatically corrects them, ensuring your UTM tags are accurate and clean — with no need for manual cleanup or risk of human error.
UTM Generator for Google Ads and Facebook
This UTM generator works great for building tracking links for Google Ads and Facebook.
For Google Ads, you can use dynamic variables like: {device}, {adposition}, {adgroupid}, {campaignid}, {feeditemid}, {loc_interest_ms}, {matchtype}, {creative}, {placement}, {keyword}, {loc_physical_ms}, {product_channel}, {product_id}, {product_country}, {product_partition_id}, {product_language}, {store_code}, {targetid}. These variables give you deeper insight into performance and help you optimize campaigns. For Facebook, you can use dynamic parameters like: {{ad.id}}, {{adset.id}}, {{ad.name}}, {{campaign.id}}, {{adset.name}}, {{campaign.name}} to precisely track and adjust strategy in real time.
