SFS (Share for Share) is a mutual promotion format on OnlyFans where two creators agree to post shoutouts for each other on their pages. Essentially, they exchange active subscribers and grow their audiences without any financial investment.
For many creators, SFS has become a stable source of targeted traffic. These users are already registered on the platform, have linked payment methods, and are much more likely to pay for exclusive content. This is especially relevant now that traditional promotion channels are becoming less effective — Reddit mass-blocks model pages, TikTok cuts reach, and X (Twitter) limits post visibility.
In this article, we’ll break down how SFS traffic works, where creators find partners for mutual promotion, what challenges they face, and why this strategy is becoming a must-have tool for every model in 2025.
How SFS Traffic Works on OnlyFans
The principle behind SFS traffic is simple: two models agree to post shoutouts mentioning and linking each other, exchanging followers and expanding their reach.
However, there are several nuances that determine whether this kind of promotion actually brings results — or becomes a waste of time.
Where to Find SFS Partners
There are many ways to find SFS partners — through DMs, community chats, or social platforms dedicated to mutual promotion.
Currently, Telegram is the main hub for finding SFS partners, followed by Twitter and Discord groups. Telegram is especially popular — model assistants actively post partnership offers and SFS requests there.
Typically, posts include profile stats, niche or body type, and sample photos. The advantage of Telegram chats is that they’re fast and filled with active participants. The downside — the message flow is massive, and your offer can easily get buried within minutes.
Discord is another option. Some servers have dedicated SFS channels or broader promotion discussions. The advantage is structure — channels, categories, and voice chats make everything organized. The drawback: fewer Russian-speaking creators use Discord, so it’s less active compared to Telegram.
You can also find SFS partners directly on OnlyFans or Fansly. Just DM a creator whose audience aligns with yours, or respond to open SFS offers that some models post publicly. Keep in mind that replies can take time — many pages are run by chatters, not the models themselves.
Some creators also arrange SFS via Instagram, especially those with larger followings. It’s an easy way to find relevant partners and discuss details right in DMs.
SFS Formats: One-on-One, Group, and Assistant-Based
Mutual promotion on OnlyFans can take several forms depending on the creator’s goals, time, and resources.
1. Individual SFS
This is the classic setup — two creators agree directly and post shoutouts for each other. The key is to find a partner of similar level in terms of follower count, rating, and content type. For instance, if one model works in the “MILF” niche and another in “college girl,” their audiences likely won’t overlap, and the exchange will be less effective.
The main advantage of one-on-one SFS is full control: you decide when to post, what to write, and how to style it. The downside — it’s time-consuming to find suitable partners and coordinate details.
2. Group SFS (Drops)
Group SFS, often called “drops,” involves several creators — usually 5–10 people — posting shoutouts for each other on a set date. Sometimes there’s a schedule where certain pairs or subgroups promote each other daily, ensuring that by the end of the week or month, everyone gets exposure.
These group drops are often organized by Telegram chat admins, who verify participants, check stats, and set publication schedules. The pros: wider reach and time efficiency — multiple creators promote you at once. The cons: you must follow strict posting rules and timing; too much activity might trigger OnlyFans’ spam filters.
3. SFS Through Assistants and Contact Databases
Working with assistants is the best option for those who want to automate SFS. Despite being “free traffic,” SFS still demands a lot of manual work — posting daily, messaging potential partners, tracking results.
That’s why many creators delegate it. For example, Bender SFS Boost offers a $75/week service that posts up to 350 shoutouts per day, driving a consistent flow of real, paying subscribers — without the creator lifting a finger.
How SFS Works Step by Step
- Profile Analysis. Before starting, assistants or creators analyze both profiles — number of likes, followers, content quality, and niche. It’s important to ensure the exchange makes sense and the audiences overlap.
- Agreement. Both parties decide on the terms: when to post, for how long, and what kind of shoutout (photo grid, pinned post, or story).
- Creating a Post. Usually, the post includes one or two preview photos of the partner and a short message — something like “Check out this gorgeous creator 👇 — hot content and daily updates!”.
- Publishing and Monitoring. Each creator posts the shoutout, keeps it live for 24–48 hours, and tracks stats — new subscribers, likes, DMs, and link clicks.
- Feedback and Adjustments. If the SFS performs well, creators often repeat it monthly or move to long-term collaboration.
Common Mistakes in SFS
Even though the format looks simple, beginners often waste time because of poor partner selection or lack of structure. Here are the most common issues:
- Wrong audience match. Promoting a fitness model to a BBW audience won’t bring conversions. The follower base must have overlapping interests.
- Posting too often. When a page is filled with shoutouts, subscribers lose trust — it looks like spam.
- Low-quality photos. If the shoutout uses random or unflattering images, users won’t click through.
- No tracking. Many skip analytics — don’t monitor subscriber growth or sales. Without tracking, it’s impossible to tell which partners work best.
Smart creators automate everything with tools or assistants, track growth through analytics, and constantly test new SFS formats to see which deliver ROI.
Why SFS Is a Must-Have in 2025
SFS has evolved from a simple “favor for favor” exchange into a strategic acquisition tool that helps creators build stable income without ad spend.
With rising ad bans, shadow restrictions on adult content, and TikTok tightening its moderation, free internal traffic has become gold. Mutual promotion is now one of the few scalable, risk-free ways to grow an audience on OnlyFans.
For models with strong visuals and consistent posting, SFS can bring hundreds of new subscribers monthly, many of whom are already active spenders on the platform.
Final Thoughts
SFS isn’t about luck — it’s about systematized networking. Creators who build real connections, track results, and approach SFS like marketing pros eventually form entire promotion ecosystems that outperform traditional ads.
In 2025, this format isn’t “extra traffic” anymore — it’s the foundation of sustainable growth on OnlyFans.
Content verified by expert
Dmitrii has led media projects such as CPA Mafia, CyberAff, ProTraffic, AffTimes, CPA Monstro, and Affiliate Valley. His affiliate marketing expertise was further enriched by his work as a webmaster relations manager at the WebVork nutra network.
On December 31, 2024, Dmitrii left his position as Head of Media Projects at ADSBASE Group. He currently leads CPA.LIVE and the ADDSET forum.
Holding numerous certificates, Dmitrii confirms his authority in digital marketing.
SFSBoost is a trusted service specializing in SFS traffic for OnlyFans and Fansly creators. It promotes pages through mutual shoutouts (SFS), where models exchange ads for each other’s profiles — a method considered one of the most targeted and cost-effective forms of promotion.
